👋🏽 Doors Opening

Hey! Welcome to the Creator Economy NYC newsletter — your weekly dose of actionable insights and strategies to help you build, monetize, and scale as a creator.

Big week ahead: I'm headed to Cannes Lions in France, then off directly to VidCon. Excited to see some of our creator community there too like Colin Rocker, Brandon Smithwrick, Dara Denney, Vin Matano and more! Huge.

Lots of travel, but I'm excited. The next two newsletters will share insights from both conferences and what they mean for you.

Plus, two big CENYC events coming up! You won’t want to miss these. See below!

Last week, we talked about creating for "someone" instead of "everyone." The week before, we dove into finding your essential 30% and defining your mission.

But here's what I've been noticing: even after all that clarity work, many creators are still stuck.

They know their why. They've identified their one person. They understand their mission.

So why aren't they seeing results?

Let's dive in.

✍️ Spotlight

The gap between knowing and growing

Here's the uncomfortable truth I see creators wrestling with:

Clarity doesn't automatically create momentum.

You can have the clearest mission statement in the world, know exactly who you're creating for, and still find yourself spinning your wheels three months later.

The culprit? It's usually not strategy. It's not positioning. It's not even content quality.

It's consistency and patience.

Why "putting in the reps" beats perfection

Growing as a creator is no different than growing a business.

Sure, there are outliers where things blow up overnight. The algorithm took you for a ride. But sometimes rapid growth often means reaching a level you're not prepared for. You can skip the essential learning that comes from gradually building your foundation.

Real, sustainable growth comes from putting in the reps. And reps require two things most creators underestimate:

1. Consistency (but not how you think)

Consistency doesn't mean posting every day. It means showing up on a routine basis that works for YOU.

For me, it's this newsletter. 80 weeks straight, every week, without fail.

For our events, it was once a month for years.

For some creators, it's daily posts. For others, it's weekly videos or monthly deep dives.

The magic isn't in the frequency. It's in the reliability.

2. Patience with the process

This is where most creators break. They put in consistent effort for weeks, months, maybe longer, and don't see the results they expected. They experience ups and downs. And start questioning everything.

"Maybe my mission is wrong." "Maybe I'm targeting the wrong person." "Maybe I should try a different platform."

The lack of immediate results isn't a bug! It's a feature. It's part of the process.

My own reps in action

Let me give you a concrete example from my own journey.

In 2023, I decided I had to start posting more consistently on LinkedIn. I made it clear what I wanted to post about. And pushed myself to post 3 days a week minimum, no matter what. No excuses, no "I don't have anything interesting to say.” Just showing up.

For a longggg time, I was posting to crickets. Low engagement, minimal responses. Some high engagement here and there. Follower count felt like it was growing flat. I questioned whether it was worth it dozens of times.

But I kept putting in the reps.

Fast forward to January 2025: I grew from 2,000 to 10,000, built a thriving creator community, and landed partnerships with major brands like Notion, Shopify, and Anthropic.

That chart is literally the first photo above!

All because of consistency. All because I posted through the low engagement and kept showing up.

The messy reality never fully goes away. But the compound effect of those consistent reps created opportunities I never could have predicted.

So my lesson is this: Keep going, even when it doesn’t look linear. Because, in hindsight, it was growth all along.

Your consistency challenge

If you've done the clarity work but aren't seeing results yet, here's your reality check:

How many reps have you actually put in?

• If you're posting weekly, have you done it for at least 12 weeks straight?

• If you're going daily, have you maintained it for a full month without skipping?

• If you're doing monthly content, have you stuck with it for 6+ months?

Most creators quit right before the compound effect kicks in.

The solution isn't more strategy sessions or mission statement rewrites.

It's more reps.

Your challenge this week:

1. Define your consistency commitment (daily, weekly, monthly)

2. Pick a realistic timeframe to evaluate (at least 12 weeks for weekly content)

3. Track your reps, not just your results

4. When something doesn't perform, ask "what can I learn?" instead of "should I quit?"

Remember: Every creator you admire went through this phase. The difference between those who make it and those who don't isn't talent or luck.

It's showing up long enough for the compound effect to work.

P.S. Check out our free Creator Accountability System. It’s been helpful for many to stay the course.

🎪 City Happenings

VIRTUAL EVENT: How to WIN on Pinterest

Here's the thing: most creators either haven't tapped into Pinterest, or aren't using it the way they could be.

We're teaming up with Pinterest on July 10th to break it all down in a free, no-fluff virtual workshop built for creators like you.

What to expect:

• A fireside with a NYC creator who has CRUSHED Pinterest growth, sharing her secrets and why Pinterest matters in 2025

• A simple way to think about growth, reach, and content that lasts

• Tools and features creators actually use

• Live Q&A

WHAT’S NEXT: Summer events preview

Summer events are in the works! More details coming soon, but for now:

• Mixer & Panel (announcing soon) — July 22 (RSVP EARLY HERE 😎)

• October Mixer & Panel — Mid October (TBA)

All events will be added to our events calendar once confirmed. As always, you'll hear about them first right here in the newsletter, then on our socials.

📚 Resources

2 FREE resources to accelerate your creator growth

The Creator Goal Setting Guide: A simple but powerful document to help you declare who you want to BECOME in 2025.

The Creator Accountability System: Your visual companion for consistent creation in 2025 (I’m using this now to send one newsletter a week!)

✌🏽 Stand Clear of the Closing Doors Please

Thanks for reading! Remember: clarity gets you started, but consistency gets you there.

Keep putting in the reps.

LFC(reate),

Brett