Where NYC influencers pick up their “Outfit-of-the-Day's"

Hey! Welcome to the Creator Economy NYC newsletter — the premier place for all things creator economy in the Big Apple.

Looking forward to next week’s NY Tech Week event with beehiiv — we have over 500 RSVPs 😮. Hope to see many of you there.

This week, I’m spotlighting an NYC brand I came across that’s building what I perceive as rent-the-runway meets your favorite influencers OOTD (outfit of the day).

Let’s get into it.

Stops along the way:

  • Upcoming events

  • Community callouts

  • Community perks

  • News bits

  • Job openings

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CITY SPOTLIGHT

Where NYC influencers pick up their OOTD’s

Tech Crunch: Danielle Carolan via @daniellecarolan; Jules Wettreich via @styledbyjuless

Imagine sharing a closet with New York City’s coolest influencer. 

Well, now you can. 

I recently stumbled upon Pickle — a peer-to-peer fashion marketplace that makes it easier than ever for people to rent clothing and for creators to earn passive income. 

Pickle was founded in 2021 by Julia O’Mara and Brian McMahon, former Blackstone colleagues. Brian is also a graduate of the University of Maryland — my alma mater. Go Terps.

Julia O’Mara and Brian McMahon

The OG version of Pickle was an app where people could crowdsource opinions on each other’s purchases, but O’Mara and McMahon realized there was an opportunity for something bigger — a peer-to-peer rental marketplace. 

To build momentum and get inventory on the platform, Pickle strategically partnered with NYC micro-influencers like Jess Habich and Megan Crean

From there, they relied on the network effect as micro-influencers referred Pickle to their other influencer friends. From there, it was a domino effect of app downloads. 

Glossy Pop

Influencers loved Pickle because it provided a way to earn passive income and a sustainable way to shop. And consumers loved renting the best clothing from today’s most stylish influencers!

The #shoponpickle has approximately 2M views. 

But Pickle is much more than just an app that lives on your phone. 

In October 2023, Pickle raised $8M in Seed funding co-led by Craft Ventures and FirstMark Capital. 

Shortly after its fundraise, Pickle opened up a brick-and-mortar store in the West Village at 21 8th Avenue. 

If you walk into Pickle’s West Village store, you’ll see dedicated racks of influencer clothing available for you to rent! If you’ve been, I’m curious to hear your experience!

So, if you’re an influencer looking to earn a passive income stream or if you’re an average Joe like me and just want access to some of the coolest closets in NYC, check out Pickle. 

For now, I think I’ll be sticking to my usual uniform of a black tee — cuz, ya know… summertime… sweat.

Shoutout to Emmy O in our community for helping to write this piece. More to come!

CITY HAPPENINGS

We’re going to Vidcon + can’t miss NYC events

Recapping with you all a few amazing events we have planned in the coming months. We will certainly need volunteers to help run these events, so if there are any you’d like to help with, please let me know which!

Additionally, we have a few sponsorship slots open for these events, so if you are interested in exploring involvement, please reach out here.

We’re excited to partner with beehiiv (the ultimate newsletter platform, who just raised a $33M Series B) for an awesome event during NY #TechWeek.

Kickstart your day with enriching insights and convos over a taste of New York with bagels, coffee and mimosas alongside fellow leading content creators, digital media experts, founders, marketers and investors.

Featuring an esteemed lineup of panelists: Kaya Yurieff (Lead Creator Economy Reporter at The Information), Alex Lieberman (CoFounder & Chairman at Morning Brew), and Preeya Goenka (COO at Beehiiv).

Space is filling up FAST for this, but priority is given to our community — so RSVP to secure your spot. Just put CENYC in the “how did you hear about this event?” question.

We are headed to the dark side (West Coast) at the end of June for an event at VidCon alongside our friends at Passionfruit and Teachable — who we previously teamed up with for a smashing creator event at SXSW. 

A VidCon, we’re hosting an intimate gathering of creators, brands, and media at the JW Marriott Garden with an open bar and light bites.

If you’re headed to VidCon, we hope to see you there! And if not, please share with people you know attending!

P.S. you can snag VidCon tix here.

Summer Mixer & Live Podcast Recording - July 29, 6:30PM-9:30PM

We’re excited to partner with Creator Economy Live for an exclusive summer mixer and live podcast recording at the Mariott Marquis in the heart of NYC.

​The Creator Economy Live podcast brings us lively conversations about everything in the world of influencer marketing and the creator economy, hosted by the industry’s top voices, Brendan Gahan (Creator Authority) and Keith Bendes (Linqia). All brought to you by the biggest event for influencer marketers in the US, Creator Economy Live!

Drinks, food, and good people to meet. RSVP to join us!

COMMUNITY PICKS & PERKS

  • Conference next week: Connect with fellow influencer marketers, creators, and brands at the Influencer Marketing Show, which will take place HERE in NYC June 3-4. Save $50 using code CENYC50. I’ll be moderating a panel there — come hang!

  • Newsletter: Enjoy 20% off your first 3 months on any beehiiv paid plan. This comes after a complimentary 30-day free trial, exclusively for our community members! Snag it here.

  • Link in Bio: Get 3 months FREE on the Linktree PRO plan using the code creatoreconomynyc.

  • Travel and Lodging: Enjoy 12.5% off the best available rates for business and personal travel at any CitizenM Hotel location. Just use code CRMY1!

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Thanks so much for reading! Let me know what you thought by replying back to this email! Enjoy the weekend.

See you next week,

Brett

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