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The top 3 podcast studios in NYC
Hey! Welcome to the Creator Economy NYC newsletter — the premier place for all things creator economy in the Big Apple.
In today’s newsletter, we're exploring three key studios in NYC to take your content to the next level.
PLUS, we have some incredible upcoming events approaching during Advertising Week (Oct 7-10): one geared towards creators, the other more brand marketers. Check ‘em out below.
Let’s dive into it.
Enjoying being part of the community?
PILOT PARTNER - CREATORCART
I’m always on the lookout for innovative ways creators in our community can connect with their audience and monetize better, and CreatorCart is doing just that.
Imagine using SMS to monetize your community more effectively.
That's exactly what CreatorCart is achieving with their new SMS auction feature, and they're looking for creators in our community to help pilot it - YOU!
What's the deal: CreatorCart, known for helping creators set up personalized storefronts, is now adding auctions to the mix, all manageable through the power of text messages.
The perks for pilot users:
First dibs on the new auction functionality
Grow your SMS list (owned audience)
Experience a potential revenue boost
Are you a creator with an engaged following, open to shaping a potentially game-changing tool? This could be your moment.
If you're interested (or know a creator who might be), apply below! But move fast — these spots are filling up quickly.
CITY SPOTLIGHT
Where NYC’s top podcasts get recorded
New York City has always been a magnet for creatives, and the podcast industry is no exception. What makes the Big Apple so special for podcasters? It's all about access:
Access to diverse voices and stories
Access to state-of-the-art recording facilities
Access to industry professionals and potential guests
We’re going to explore three standout studios that are open to creators of all levels, from seasoned pros to aspiring podcasters:
1. WTF Media Studios
Location: Canal Street
Why it's hot: Founded by creators, for creators
WTF Media has quickly become the go-to studio for NYC's top podcasters. Founded by Weezy and Alexx Media (who met on the set of "Whoreible Decisions"), this studio offers more than just recording space. Once you know about WTF, you'll start noticing their distinctive backdrop in countless popular shows, including Amanda Hirsch's "Not Skinny But Not Fat." Follow ‘em here.
Why choose WTF Media:
Extensive podcast services beyond just recording
Industry connections and potential networking opportunities
A space that's Instagram-worthy for behind-the-scenes content
2. Podstream Studios:
Location: Times Square
Why it's hot: Prime location meets top-notch tech
In the center of it all, Podstream Studios offers a full-service podcast production experience. It's a favorite among hosts who frequently welcome high-profile guests. The Touré Show regularly records here, featuring interviews with legends like Charlamagne tha God, Kendrick Lamar, and Malcolm Gladwell.
Why choose Podstream Studios:
Full-service production capabilities
Central location, perfect for out-of-town guests
Proximity to other media outlets for potential cross-promotion
3. Newsstand Studios at Rockefeller Center
Location: Rockefeller Center
Why it's hot: Broadcasting legacy meets modern podcasting
Can you get more classic New York than this? Rockefeller Center opened Newsstand Studio as a tribute to its rich broadcasting history. It's where new and established creators alike can record, offering a perfect blend of prestige and cutting-edge technology. Notable shows like The Martha Stewart Podcast call this studio home.
Why choose Newsstand Studios:
State-of-the-art equipment in a historic setting
Iconic location that adds credibility to your show
Potential for tours and behind-the-scenes content for your audience
Your next steps
Whether you're looking to launch your first podcast or seeking a change of scenery for your established show, these three studios offer something for every creator. Here are some next steps to consider:
Research: Visit each studio's website to compare pricing and amenities
Tour: Many studios offer tours – take advantage to get a feel for the space
Network: Reach out to podcasters who've recorded at these locations for insider tips
Book a test sesh: Before committing to a full series, try a test recording to ensure it's the right fit
Remember, the studio is just one piece of the puzzle. Your content, passion, and unique voice are what will truly make your podcast stand out in the crowded NYC creator economy.
What's your experience with NYC's podcast studios? Have a favorite that didn't make our list? Reply to this newsletter and let me know.
Shoutout to Emmy O’Leary for content and research support for this edition! If you are looking for content production assistance or writers - Emmy is your person! Let me know, you know where to find me.
CITY HAPPENINGS
Upcoming events
When: Oct 8, 5:00PM-8:00PM
For who: creators, brands, managers
Mental health in the creator community is a cause close to our hearts, and we’re excited to bring you an extraordinary evening dedicated to this crucial topic.
We're collaborating with Shopify and Peace Inside Live for a joy-filled happy hour featuring top creators, wellness products, and mental health experts, including a meditation session and a panel featuring NYC’s very own:
Kate Mackz, Creator of The Running Interview Show
Dr. Jason Wersland, Founder of Therabody
Gabby Beckford, Travel Influencer & Creator of Packs Light
Roxanne Kaiser, Founder of Proxy
Moderated by Emmy-nominated host Shira Lazar.
Come connect, learn, and prioritize your mental wellbeing - together. RSVP to secure your spot.
When: October 10, 6:30-9:30pm
For who: creators & brand marketers
Ayo ock, how can brands better approach leveraging creators in their marketing? How should creators think about their relationship with brands and agencies?
We’ll answer all this and more at our “afterhours” mixer & panel event during Advertising Week NY. We’ll sit down with NYC's very own TikTok sensation ‘Ocky’ @rahmoney (5.3M followers) and Glenn Ginsburg, the President of QYOU Media, diving into harnessing creator partnerships for brand success + more.
All over some good drinks and bites in hand.
Whether you're a brand marketer looking to enhance your campaigns, a creator hoping to expand your reach, or just curious about the future of advertising, this event has you covered.
RSVP to get on the list (please note we are prioritizing brands and creators, and please fo share with those who should be here):
COMMUNITY PICKS & PERKS
beehiiv: Get 20% off your first 3 months on any beehiiv paid plan. This comes after a complimentary 30-day free trial, exclusively for our community members! Snag it here.
Notion Conference: Want to attend Make with Notion? Just for our community you’ll get 75% off tickets! Submit your information here.
Webbys: Submissions for the 29th Annual Webby Awards are officially open! Head to webbyawards.com to enter your work! And there’s a new dedicated suite of categories just for creators! Go get em!
GIVEAWAY
We're giving away FREE tickets to NAB Show New York, the premier East Coast event for media and entertainment, to the FIRST 100 people who share this newsletter with 2 people using your unique referral link below.
NAB Show New York is where content creators, tech innovators, and media leaders converge to explore the future of storytelling with meaningful networking and panels and fireside chats.
I’ll be hosting a panel diving into the solopreneur journey and rise of the creator economy alongside fellow NYC creators Jacklyn Dallas (230K on YouTube), Colin Rocker (230K IG), and Taylor Bell (500K on YouTube)! Don’t miss it!
THE NEWSSTAND
JOBS
ICYMI
STAND CLEAR OF THE CLOSING DOORS PLEASE
Thanks so much for reading! Let me know what you thought by replying back to this email!
See you next week,
Brett
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