👋🏽 Doors Opening

Hey! Welcome to the Creator Economy NYC newsletter — your weekly dose of actionable insights and strategies to help you build, monetize, and scale as a creator.

This week, I'm sharing key takeaways from our event yesterday with Pinterest, and I walked away completely rethinking how creators should approach building on there.

After an hour diving deep with Pinterest creator Jessica Morrobel and the Pinterest team, I'm convinced this might be the most underrated platform for creators right now.

Plus, exciting news: our first summer IRL event is happening with Visa! We're bringing the creator community together for what's going to be an incredible night. RSVP below for all the details.

Let's dive in.

✍️ Spotlight

Why Pinterest might just be the most underrated creator platform

Yesterday's "Pin It to Win It" event with Pinterest completely changed my perspective.

I'll be honest, I went in thinking Pinterest was just for wedding planning and home decor. I couldn't have been more wrong.

After our event, I'm genuinely excited about what I discovered. This platform is actually perfectly designed for creator businesses, and most of us are completely missing it.

Here are my three biggest takeaways, plus a bonus insight that changes everything:

Takeaway #1: Pinterest users come with intent (unlike every other platform)

"People are intentional on Pinterest," Jessica explained during our fireside chat. "They're coming to the platform with intent. They're planning. They're searching. They're saving."

This hit me hard. When someone opens Instagram or TikTok, they're usually killing time, mindlessly scrolling. When someone goes on Pinterest? They come with intent to act. Looking for gift ideas. Planning a trip. Researching purchases.

Takeaway #2: It's designed to send traffic to YOUR business

Unlike every other platform that fights to keep users scrolling, Pinterest actually wants to send people away. To your newsletter. Your blog. Your affiliate links. Your products.

Jessica broke down her three main revenue streams:

• Affiliate marketing: Gift guides and product roundups that earn commissions

• Blog/newsletter traffic: Pinterest is her #1 traffic source, driving ad revenue and email signups

• Brand partnerships: Uses Pinterest metrics to land sponsorship deals

But what really got my attention: the metrics that actually matter for creators. As the Pinterest team explained, you should focus on saves (people bookmarking your value), clicks (genuine interest), and outbound clicks (traffic to your business). Data that tracks real business outcomes.

Takeaway #3: Repurpose everything

You don't need to create Pinterest-specific content from scratch.

For example, you can link your Instagram account to your Pinterest account. So your Instagram content will automatically cross-post to Pinterest.

What Jessica then does is go back and optimize the titles to be more searchable. So instead of "my morning vibe," she edits it to "5-minute morning routine for busy moms."

BONUS: The "niche clearly" strategy that changes everything

When I asked Jessica about creating across multiple topics (she does travel, beauty, AND lifestyle), she dropped this gem:

"You don't need to niche down. You just need to niche clearly."

Instead of cramming everything into one feed, she creates separate boards for each content pillar with strong, keyword-rich titles. The algorithm and users can find exactly what they're looking for.

Why this matters for Creator Economy NYC

This perfectly captures what we've been building together: sustainable creator businesses.

Pinterest rewards the exact approach we champion:

• Valuable content

• Long-term thinking over quick wins

• Driving traffic to channels you actually own

• Building assets that work for years

I'm not saying abandon everything and go all-in on Pinterest. But if you're trying to build a real business from your content? This deserves serious consideration.

I genuinely wish I'd understood this sooner. But better late than never, right!?

P.S. More in-depth/specialized resources on Pinterest to come in a few weeks, I’ll share ‘em here when they’re live. And you can watch our complete event recording here.

🎪 City Happenings

MIXER & PANEL: Creators mean business (with Visa!) - July 21st

We’re teaming up with Visa this month to celebrate and explore how creators are redefining what it means to be a business in 2025.

We'll dive into the journeys of two standout NYC creators — Vincent Chan and Nicole Casperson — who are forging their own paths, and hear from Visa's Head of Small Business on why they're officially recognizing creators as small businesses.

Expect great conversation, meaningful connections, and a night built for creators who mean business. See you there.

📚 Resources

LAUNCHING SOON: "F*ck It, Create It" Course (Early Access)

I've been heads down working on our first creator education course: "F*ck It, Create It."

It's designed to break through the mental barriers that keep you stuck in planning mode instead of creating mode.

I’m looking for early testers to help shape the course. Jump in early and get a limited-edition hat plus access to resources, challenges, and community accountability.

2 FREE resources to accelerate your creator growth

The Creator Goal Setting Guide: A simple but powerful document to help you declare who you want to BECOME in 2025.

The Creator Accountability System: Your visual companion for consistent creation in 2025 (I’m using this now to send one newsletter a week!)

🤝 Industry Conference

Creator Economy Live East is coming to NYC August 5-6.

This influencer marketing conference hosts brands like NBA, Hulu, Southwest Airlines. With speakers from Hilton, SHEIN, FOX, Nespresso, United Airlines. It’s stacked.

I'm partnering with them because it's actually worth your time. And you get 15% off a ticket with the code CENYC15.

Snag your ticket, and see you there →

✌🏽 Stand Clear of the Closing Doors Please

Thanks for reading! I'm genuinely excited to see what some of you do with Pinterest after this. See you next week!

Let's keep creating,

Brett