Hey! Welcome to the Creator Economy NYC newsletter, your weekly dose of insights and strategies to help you build, monetize, and scale as a creator.

Today, I'm launching something I've been working on for you for the past few months.

It's called F*ck It, Create It. It’s a course and workbook designed to help you finally get unstuck and start creating. And you can enroll in it below.

It's the exact framework I've used to build everything that matters in my life. And before I tell you what's in it, I need to tell you why it exists.

Let's dive in.

— Brett

Everything I've built started with the same four words

In January 2023, I decided to start what would eventually become Creator Economy NYC.

But back then, it was just a simple idea for a meetup at a bar in the Lower East Side.

There was no grand plan. No sponsors. No strategy. Just me reaching out to a few people I knew who cared about the creator economy, asking if they wanted to grab drinks and talk shop.

About 15 people showed up.

That night became the foundation for everything that followed.

Today, Creator Economy NYC has grown into one of the most active creator communities in the country. We’ve hosted hundreds of events, partnered with some of the biggest brands in the world, and helped people propel their creator journies.

But none of it would exist if I hadn’t made one simple choice: to start.

And the truth is, I almost didn’t.

I overthought everything. What if no one came? What if people thought it was dumb? What if I wasn’t “qualified” enough to host it?

I had every reason to wait. Every instinct to make it perfect before starting.

But then I thought… f*ck it, create it.

The mindset behind everything

That phrase — f*ck it, create it — has become the guiding principle behind everything I've done since.

• It's how I started Creator Economy NYC.

• It's how I co-founded Siftsy (which just hit $10K MRR)

• It's how I launched this very newsletter (which just surpassed 11K subs!)

It's the mindset that's helped me push through every single moment of doubt, hesitation, and waiting for permission that never comes.

And I know I'm not alone in this.

I've watched so many talented, brilliant people in this community sit on ideas for months — sometimes years — waiting for the "right time" or the "right strategy" or the "right level of readiness."

I've had these same conversations over and over: the newsletter they haven't started, the side project they're thinking about, the thing they know they should build but keep putting off (yeah, I see you smirking).

You’re capable of creating great things. You just need to routinely recognize that creation doesn't happen in perfect conditions. It happens when you decide to act anyway.

So I built something to help.

Introducing: F*ck It, Create It. 

A course and workbook designed to help you finally get unstuck and start creating.

It's the exact framework I used to go from overthinking bar meetup guy to someone who's built real things that matter. It's mindset-first, action-oriented, and deeply personal.

This is about the internal shift that happens when you stop waiting and start moving. It's about giving yourself permission to be imperfect, messy, and human… and to create anyway. Which you’ll do by the end of it.

And here’s the very meta part about all of this:

To make F*ck It, Create It, and ship it today, to you… I had to say f*ck it, create it.

I literally had to follow my own framework, push past my own doubt, ignore the urge to perfect, and just start, in order to bring this into the world.

So here it is for you (!!)

It's $97. You get lifetime access to the course, the full workbook, and a community of people doing the same work alongside you.

But really, what you're getting is the thing that's been holding you back, finally named, understood, and moved through. That's worth more than I could ever price it at.

This is a movement. A group of people who are done waiting and ready to build.

And because I want to celebrate the people who jump in early, the first 50 people who complete the course and fill out the feedback survey at the end get:

• a limited edition F*ck It, Create It hat (your ‘creating’ cap)

• access to an exclusive virtual collaborative working session

Sign up for F*ck It, Create It Today →

This is your moment

So, if you're reading this and thinking, "I have something I want to create, but I haven't started yet" - this is for you.

If you've been stuck in planning mode for too long - this is for you.

If you just need someone to remind you that you're allowed to start messy - this is definitely for you.

Everything I've built started with a choice to act. And I believe the same is true for you.

Let's do this together. F*ck It, Create It.

Oct 22: Mixer, Panel, and Celebration with Teachable

And speaking of F*ck It, Create it - join us on October 22nd in Brooklyn to mix and network with NYC's top creators, hear a big announcement from Teachable, and then settle in for a conversation with NYC creators Dara Denney and Mariana Anataya about turning lived experience into thriving education businesses.

2 FREE resources to accelerate your creator growth

The Creator Goal Setting Guide: A simple but powerful document to help you declare who you want to BECOME in 2025.

The Creator Accountability System: Your visual companion for consistent creation in 2025 (I’m using this now to send one newsletter a week!)

Thanks for reading! I'm rooting for you, and I can't wait to see what you create.

See you next week,

— Brett