👋🏽 Doors Opening

Hey! Welcome to Creator Economy NYC — the premier hub where the creator economy connects, learns, and thrives.

BIG NEWS: Early bird tickets for our CONNECT conference are now live! Use code EBCONNECT for 50% off (limited offer just for you!): register here. See you there.

In today's newsletter, I'm sharing a powerful insight I came across about
“forgettable vs. memorable views”, and why finding your tribe matters more than chasing views in today’s creator economy.

Plus: Join us for our exclusive event with Notion on Tuesday, April 15 — details below!

Let's dive in...

📰 Brought to you by beehiiv

Is your newsletter platform holding you back?

I've spent the past two years building Creator Economy NYC, and one lesson keeps surfacing at our events: the tools you choose can either accelerate or limit your growth as a creator.

That's exactly why I'm all-in on beehiiv. They're built specifically for creators who are serious about turning their content into a sustainable business.

Their platform isn't just about sending emails — it's about helping you scale:

• They connect you with brands like Netflix and Nike through their ad network

• Offer powerful growth tools like referral programs, magic links, and more

• And, never take a cut of your subscription revenue

Use code CREATORNYC20 for 20% off your first 3 months with beehiiv and put your newsletter growth on overdrive.

✍️ Spotlight

Building a memorable brand in the creator economy

Last night, while doom-scrolling Twitter instead of working on today's newsletter, I stumbled across a clip of Samir from Colin and Samir talking about the creator economy that stopped me mid-scroll.

In the clip, Samir articulated something I've been feeling but couldn't quite put into words about what truly matters in building a sustainable creator business in 2025:

This hit me hard.

In a world obsessed with view counts, algorithms, and going viral, Samir was zeroing in on what actually matters: creating content that sticks with your people.

The death of monoculture

What really got me thinking was when Samir dropped this stat: "47% of Gen Z are a fan of something on the internet that no one they know personally is also a fan of."

Let that sink in for a second.

Nearly half of Gen Z are passionate about creators, communities, or content that none of their friends even know about. This isn't just a fun fact — it's a fundamental shift in how culture works now.

We're not moving toward fragmentation; we're already there.

The monoculture is dead. The era of everyone watching the same three TV channels or following the same handful of celebrities is over.

Instead, we're living in a world of tribes.

Chasing Mr. Beast vs. finding your people

"The challenge to be like the next Mr. Beast, to be like a massive monocultural brand... I find that to be not even exciting to me," Samir confessed in the clip. "I like meeting our audience and meeting them out in public and being like, 'Oh yeah. These are my people.'"

This resonated deeply with me because it's exactly what Creator Economy NYC has become.

When we started with just fifteen people in a Lower East Side bar two years ago, I wasn't trying to build the biggest creator community in the world. I just wanted to find my people.

Each month, when I see familiar faces return and new faces join, there's this moment of recognition: These are my people. They get it. This is my tribe.

From forgettable views to a memorable brand

So what does this mean for you, the creator trying to build something sustainable in a fragmented landscape?

1. Focus on depth, not reach. 1000 true fans will take you further than a couple thousand casual viewers.

2. Build for your tribe, not for algorithms. When you find your people, you'll know. They'll show up, engage deeply, and stick with you.

3. Create memorable views, not just more views. What makes content truly stick isn't just quality…it's distinctiveness. Ask yourself:

   • Does this content have a unique perspective only I can offer?

   • Does it solve a specific problem for my tribe in a way no one else does?

   • Does it have a consistent, recognizable style that people will associate with me?

   • Would someone be able to tell this is my content even without seeing my name attached?

Your 2025 challenge

As we continue through 2025, I want to challenge you to stop chasing views and start building a tribe. Ask yourself:

• Who are my people, really?

• What makes my content memorable, not just consumable?

• How can I deepen my connection with my tribe rather than just expanding my reach?

Because at the end of the day, as Samir so perfectly put it, what matters isn't how many people see your content — it's how many people remember it.

And the people who remember you? Those are your people. That's your tribe.

 🎪 City Happenings

MIXER & PANEL: Talking Creator Tools (4/15)

We’re teaming up with our friends at Notion for a special night celebrating the launch of their first-ever creator program AND the launch of Notion Mail!

Join us for an evening of drinks, light bites, and good conversation — featuring an insightful panel diving into the tools, workflows, and systems that power today’s top creators.

Panelists include creators in our community like Gabby Beckford, Brandon Smithwrick and Shervin Shares.

Shoutout to our supporting partners — and favorite tools — Teachable and beehiiv.

 🤝 CONNECT Conference - May 10th

Early bird tickets for our upcoming conference are officially live!

As part of our community, you get first access to EARLY BIRD TICKETS at our special pricing of $147 ($100 off the regular price).

Use code: EBCONNECT (don’t share it tho, that’s just for you).

Here’s what to expect on May 10th: A full day of building connections and shaping the future of the creator economy with a host of other creators, entrepreneurs, and innovators.

 📝 A quick survey

Creators: MOFT has a gift for YOU

Take this quick 3-minute survey and help MOFT better understand how modern creators work, move, and create. To say thanks:

• The first 30 respondents will receive a free MOFT Tripod

• Everyone who completes the survey is entered to win a $100 MOFT gift card

• And one especially thoughtful or surprising response will earn a full Creator Kit from Team MOFT

Giveaways open to U.S. residents only. Winners will be contacted by MOFT directly. No purchase necessary. Full details at http://bit.ly/3FT8PcB

📚 Resources

2 FREE resources to accelerate your creator growth

The Creator Goal Setting Guide: A simple but powerful document to help you declare who you want to BECOME in 2025.

The Creator Accountability System: Your visual companion for consistent creation in 2025 (I’m using this now to send one newsletter a week!)

✌🏽 Stand Clear of the Closing Doors Please

Thanks so much for reading! Let’s get after it!

See you next week,

Brett