Hey! Welcome to the 100th Creator Economy NYC newsletter, your weekly dose of insights and strategies to help you build, monetize, and scale as a creator.

Whether you've been here from the beginning or just joined… from the bottom of my heart - thanks for being part of this.

Rolling out something new in this edition: Creator Exclusive – a section to spotlight creators in our community and their learnings. First one below!

Also, our final event of the year is coming up... wow. Details below.

In today's newsletter, what 100 consecutive newsletters taught me about consistency, compound growth, and why most creators quit right before things work.

Let's dive in.

— Brett

Consistency compounds: 100 newsletters later

This is newsletter 100, and it feels surreal to be writing that.

Writing this newsletter every week for 100 weeks is the most visible consistent thing I've done in my life. Not even joking.

It all started with a simple personal experiment and goal – sending 1 newsletter a week in 2024, right after I launched this thing in December 2023. I created a graphic with 52 empty circles and made a goal to fill each circle in every week. No skips.

I deeply did not want to ever skip over a circle. Would've ruined everything. And so we did it. We sent 52 newsletters in 2024. And come this year, we couldn't just stop. So now here in November 2025, we're at newsletter 100.

12,000 subscribers. 56% open rate. All organic growth. And $15K+ in revenue!

I'm gonna be straight with you

It was slow. Really slow at first.

But you see what happens? When you just keep showing up, week after week, the results compound in ways you can't predict when you're in the early weeks wondering if anyone's even reading.

I've watched hundreds of creators come through this community over the past two years.

The ones who make it aren't necessarily the most talented or the ones with the best ideas. They're the ones who stick around. The ones who show up on week 47 with the same energy they had on week 1.

They just stayed in the game long enough for compound growth to kick in.

Here's what I wish someone told me earlier

Most people quit right before things start working. Not because they're lazy or don't have what it takes. They quit because growth doesn't look like they expected it to look.

They think it's supposed to be: work hard, see immediate results, scale up.

But it's actually: work hard, see nothing, keep working, see a little something, doubt yourself, keep working anyway, then one day you look up and realize you've built something real.

That gap between effort and results is where most people bail. They put in 10 weeks, maybe 15, and when they're not growing as fast as the highlight reel they see on social media, they convince themselves it's not working.

But it is working. It's just working slower than your impatience wants it to.

The thing about consistency nobody tells you

After those first 52 newsletters, filling in those circles became less about discipline and more about identity.

I stopped being "someone trying to write a newsletter" and became "someone who writes a newsletter."

That shift matters more than any growth tactic.

Because once it's part of who you are, you don't need motivation anymore. You just do it. Like brushing your teeth. Like your morning coffee. It's just what you do.

I still write this newsletter for me. It's routine now. I enjoy it. But I'm also aware that many of you have come to expect it in your inbox each Friday. And that expectation helps keep me accountable.

And I now feel - this is bigger than just me. Afterall, that was the whole point.

What I want you to take from this

I'm sharing the accountability system I used here – those 52 empty circles that started this whole thing. Not because it's some revolutionary system, but because sometimes the simplest tools are the most effective.

Pick your frequency. Make it visual. Give yourself no wiggle room to skip. Then just start.

The first 10 will feel hard. The next 10 will feel monotonous. Somewhere around 30-40, it'll start feeling natural. By 50, you won't even think about it anymore.

That's when you've won.

Thanks for being here. To 100 more!

Creator Holiday Soiree - December 3

Well, it's about that time. Creating can be lonely, and we often don't have company holiday parties of our own to join - so we're making it happen.

Join us for an end-of-year celebration with Shopify and the creator economy community! Mix, mingle, and close out 2025 with fellow creators, marketers, and platforms over drinks, light bites, and exclusive merch.

More details to come.

8 weeks left in the year, it’s time to finally launch the thing you've been thinking about

If you've been sitting on an idea but can't seem to take the first step, this is for you.

F*ck It, Create It is a proven mindset shift and workbook that helps you clarify what to build and gives you the confidence to actually ship it. It's the same framework that helped me go from "I should do this" to actually building Creator Economy NYC into the largest creator community in the country.

This is what one person in our community wrote me this week after taking it:

That's what this course does: gives you clarity and confidence to finally move.

2 FREE resources to accelerate your creator growth

The Creator Goal Setting Guide: A simple but powerful document to help you declare who you want to BECOME in 2025.

The Creator Accountability System: Your visual companion for consistent creation in 2025 (I’m using this now to send one newsletter a week!)

Thanks for reading and for being part of this journey. Whether you've been here since the beginning or you just found this newsletter, I'm glad you're here.

Now go fill in your next circle.

Brett