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Taking the NYC Creator Economy hustle to SXSW
Hey! Welcome to the Creator Economy NYC newsletter — the premier place for all things creator economy in the Big Apple.
We had a fantastic Winter Mixer event on Wednesday attracting over 300+ RSVPs! We even had a Vision Pro in attendance. It was great to see so many of you there, more to come…
This week, I’m spotlighting a few exciting events that are upcoming — including one taking place down south — YEEHAW 🤠!
Next week, we’ll be back to our regularly scheduled programming, where I’m spotlighting a distinguished entertainment lawyer in our community with great insights to share for those building in the creator economy. Stay tuned!
Other stops along the way:
Community callouts
Community perks
News bits
Job openings
Personal picks
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CITY SPOTLIGHT
1. Creator Economy NYC Heads Down South
Creator Economy NYC is bringing the NYC energy to ATX during South by Southwest. Alright, alright, alright … I’M WALKIN HERE!
Look, the conference itself is great, but, let’s be real, the side parties are much better. It’s where the real connections happen.
So we’re teaming up with Passionfui.it for an epic event that’s giving “2007 indie sleaze” vibes, providing a taste of the early internet days when the creator economy was just getting started.
What’s on Tap:
Open bar happy hour: Mix, mingle, and unwind with fellow creators and industry insiders.
Variety show: A lineup of eclectic performances that promise to entertain and inspire.
Panel: Hosted by Creator Economy NYC and in partnership with Teachable, focused on "Income and Impact" – a discussion on how creators can diversify their income, cultivate community, and genuinely engage their audience.
The goal here is that we represent the creators and builders in our NYC community and champion the impactful work being done here.
Heading to SXSW? Hit reply and let me know — I’d love to offer you priority access to our event.
RSVP now to secure your spot and pass this invite along to anyone you know who's Austin-bound!
2. Creator Economy Trends and Predictions Brunch and Panel with Captions
We’re two months into 2024 (yup, it’s already March), and the pace of change we’re seeing is relentless. We've seen AI revolutionize content creation, TikTok shops dominate our feeds, and influencers stepping into corporate leadership roles. It's a whirlwind of innovation and shift, particularly in the creator economy.
To navigate this busy industry, we've assembled a diverse panel of industry experts to discuss the latest trends, predictions, and strategies. Join us for an insightful morning with:
Gaurav Misra, Co-Founder and CEO at Captions
Alexandra Sternlicht, Tech Reporter at Fortune
Timm Chiusano, Creator and (soon to be) Author
Happening the morning of Friday, March 22, from 9:30am to 12:30pm, kickstart your Friday with enriching insights and convos over a taste of New York with bagels, pastries, and coffee alongside fellow leading creators, digital media experts, and marketers.
We hope you can join us – RSVP to get on the list and for additional details!
Subscribe to the events calendar here.
COMMUNITY CALLOUTS
The Newsletter Conference is happening May 3 in NYC. As a valued member of our community, you score a special rate on tix — limited available, so snag ‘em while you can!
Congrats to Ben Teller on his newsletter, The Blueprint, being acquired by Estate Media! Newsletter are here to stay!
This awesome day in the life of a “full-time content creator” video by Dara Denney!
COMMUNITY PICKS & PERKS
As valued members of Creator Economy NYC, you now have exclusive access to hand-picked offers designed to support and enhance your creative and professional journey.
Just for you: Get 3 months FREE on the Linktree PRO plan.
Code: creatoreconomynyc
Why Linktree PRO? Enjoy premium features including extensive customization options and actionable analytics to elevate your online presence. I personally use the PRO plan and have enjoyed the customization aspect and ease of use.
Just for you: Enjoy 20% off your first 3 months on any beehiiv paid plan.
Bonus: This comes after a complimentary 30-day free trial, exclusively for our community members.
Why beehiiv? If you're looking to launch or enhance your newsletter, beehiiv provides unmatched services and tools to help you connect with your audience effectively. It’s what this newsletter is built on!
THE NEWSSTAND
How U.S. adults use TikTok (Samuel Bestvater, Pew Research)
29-year-old self-made millionaire Lucy Guo follows up her unicorn Scale AI with a $40 million Series A for new creator economy venture, Passes (Rachyl Jones, Fortune)
News outlets are collapsing as advertisers flock to social media platforms. It has major implications for society (Oliver Darcy, CNN)
JOBS
BRETT’S BITES
I was catching up with Gordon Saft who was telling me about high-end pencils (who knew such a thing even existed!). Anyway, here’s a fun video on it.
My younger brother interviewed EARTHGANG this week on his podcast!
Some pics & footage from our Winter Mixer — “shot on an iPhone.”
STAND CLEAR OF THE CLOSING DOORS PLEASE
Thanks so much for reading! Let me know what you thought by replying back to this email.
See you next week,
Brett
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